gk@genekimm.com | www.linkedin.com/in/genekimm |
(M) 917.596.7235 | New York, NY 10028 |
Adobe | Photoshop · Illustrator · InDesign · Dreamweaver · Acrobat |
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Microsoft | PowerPoint · Word · Excel · Visio |
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Bohemian | Sketch |
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W3C | HTML · CSS |
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Digital Designer | Sudler & Hennessey | 2013–Present |
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Created user-centered designs with visual appeal for digital marketing channels |
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· Delivered engaging user interface designs for responsive websites, mobile presentations, and interactive kiosks ahead of schedule through expert mastery of Photoshop, keen attention to detail, and effective time management
· Integrated graphic assets into campaign layouts by creative manipulation of images
· Increased banner click-through rates by leveraging best practices for display advertising
· Contributed to acquisition of new accounts via business pitches by performing image sourcing and photo editing, and by producing GUIs, page layouts, and infographics |
Email Designer | New York & Company | 2013 |
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Developed lead nurturing campaigns for email marketing |
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· Formulated ideas for eye-catching product offerings in collaboration with copywriter; and executed the marketing strategies by repurposing point-of-sale assets for email channel
· Promoted sales acceleration by extensive use of targeted themes, branded motifs, and coherent visuals |
Interactive Designer | Fx4 Boutique | 2010–2012 |
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Crafted intuitive designs for conversion-optimized eCommerce |
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· Planned site design and functionality with sitemaps, process flows, and wireframes; tested and validated site’s cross-browser appearance and compatibility; and optimized search engine rankings with blog integration for content marketing
· Eliminated staffing overlaps by expanding designated role as visual designer to include responsibility for UX and QA |
Web Designer | First American Brands | 2008–2010 |
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Built promotional websites as sales collateral for product pitches and trade shows |
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· Provided marketing support for online campaigns and industry events with product websites and motion graphics
· Reduced production costs by assisting front-end coding in performing pixel-perfect
PSD-to-HTML integration in Dreamweaver and Snagit, and in producing navigation menus, carousels and splashes in Flash and jQuery
· Established efficient communication for remote collaboration by conceiving and developing storyboards and visual specifications |
Graphic Designer | Freelance: Foundry9, CBS, Martha Stewart | 2003–2007 |
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Produced concepts, designs & deliverables with brand consistency across print & web media |
Production Artist | McGraw-Hill | 2000–2002 |
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Performed graphics production for electronic publication of product catalogs |
B.S in Studio Art | New York University | 1995–1999 |
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Dean's list · 3.325 GPA |