G E N E   Y .   K I M M

 

gk@genekimm.com www.linkedin.com/in/genekimm
(M) 917.596.7235 New York, NY 10028

 

 

SKILL SETS

 

Adobe Photoshop  ·  Illustrator  ·  InDesign  ·  Dreamweaver  ·  Acrobat

 

Microsoft PowerPoint  ·  Word  ·  Excel  ·  Visio

 

Bohemian Sketch

 

W3C HTML  ·  CSS

 

PROFESSIONAL EXPERIENCE

 

Digital Designer Sudler & Hennessey 2013–Present
Created user-centered designs with visual appeal for digital marketing channels
 
·  Delivered engaging user interface designs for responsive websites, mobile presentations, and interactive kiosks ahead of schedule through expert mastery of Photoshop, keen attention to detail, and effective time management
·  Integrated graphic assets into campaign layouts by creative manipulation of images
·  Increased banner click-through rates by leveraging best practices for display advertising
·  Contributed to acquisition of new accounts via business pitches by performing image sourcing and photo editing, and by producing GUIs, page layouts, and infographics

 

Email Designer New York & Company 2013
Developed lead nurturing campaigns for email marketing
 
·  Formulated ideas for eye-catching product offerings in collaboration with copywriter; and executed the marketing strategies by repurposing point-of-sale assets for email channel
·  Promoted sales acceleration by extensive use of targeted themes, branded motifs, and coherent visuals

 

Interactive Designer Fx4 Boutique 2010–2012
Crafted intuitive designs for conversion-optimized eCommerce
 
·  Planned site design and functionality with sitemaps, process flows, and wireframes; tested and validated site’s cross-browser appearance and compatibility; and optimized search engine rankings with blog integration for content marketing
·  Eliminated staffing overlaps by expanding designated role as visual designer to include responsibility for UX and QA

 

Web Designer First American Brands 2008–2010
Built promotional websites as sales collateral for product pitches and trade shows
 
·  Provided marketing support for online campaigns and industry events with product websites and motion graphics
·  Reduced production costs by assisting front-end coding in performing pixel-perfect PSD-to-HTML integration in Dreamweaver and Snagit, and in producing navigation menus, carousels and splashes in Flash and jQuery
·  Established efficient communication for remote collaboration by conceiving and developing storyboards and visual specifications

 

Graphic Designer Freelance: Foundry9, CBS, Martha Stewart 2003–2007
Produced concepts, designs & deliverables with brand consistency across print & web media

 

Production Artist McGraw-Hill 2000–2002
Performed graphics production for electronic publication of product catalogs

 

EDUCATION

 

B.S in Studio Art New York University 1995–1999
Dean's list  ·  3.325 GPA