Bone Fracture

Client

Amgen

Role

Logo design

Technology

Illustrator

This service provides clinical treatments for osteoporotic fractures in older adults. In order to illustrate the type of the service provided, I picked two symbols that represent two ideas, that is, a schematic drawing of a fractured bone, and a first aid cross. I then combined the two symbols to suggest the repair and healing of the injury, and to achieve a strong, memorable visual statement.