Anemia Treatment

Client

Janssen Products

Role

Page layouts + GUI components + infographics + vector graphics + image sourcing + photo retouching

Technology

Photoshop + Illustrator

These slides are samples of my UI design work from an online campaign for a prescription drug called Procrit. The website is responsive with two media queries: desktop and mobile. The campaign's “blood plate” concept echoes the drug's use in anemia treatment. The liberal use of the saturated red color across the layout suggests the accelerated production of red blood cell, the product's purpose as well as the point of departure for my design.