Designer Swimwear

Client

Fx4 Boutique

Role

Information architecture + look and feel + page layout + GUI components

Technology

Visio + Photoshop + Illustrator + CSS

+ Process Flow+ Visual Specifications

For this fashion e-commerce website, I fulfilled the business owner's request to make its primary focus be a shop-by-fit feature and to make this feature be a questionnaire-based app that helps visitors determine their body types in order to aid them by making appropriate product suggestions.

In addition, I wanted to take this game of personalization up a notch by implementing product bundling in the product detail page. I introduced a tool that allows the shopper to choose a multi-piece style and then mix 'n mash its individual pieces in different sizes and colors. This handy-dandy tool offers an added dimension of shopping convenience to garment shoppers with disproportionate body types as well as those who want variegated colors in their ensemble.

The end result is a conversion-optimized e-commerce page that highlights a questionnaire module and includes a product-bundling tool that aid shoppers in choosing items that correspond to their particular tastes and needs.