TNF Blocking Agent

Client

Janssen Biotech

Role

Page layout + GUI components + infographics + vector graphics

Technology

Photoshop + Illustrator

This website for a pharmaceutical campaign exemplifies how I typically seek to reinforce and develop a client's brand message as well as emphasize continuity across multichannel marketing.

In this particular case, the client's TV spot was provided to me to serve as the point of departure for my interface design. I chose to use features that echo those of the TV spot, such as a graffiti-like treatment of the background of the masthead and the vibrant, multicolored backgrounds of the feature sections. To help convey a sense of the positive benefits of the client's drug, I drew the simplified, upbeat schematics and infographics and placed them throughout the feature sections.

In the end, the client was pleased with the design, and our team was able to proceed to the development phase of the project.