Upmarket Apparel

Client

European Designer Productions

Role

Page layout + GUI components + image editing + sitemap + wireframe

Technology

Photoshop + Flash + InDesign + Visio

+ Sitemap+ Wireframe+ Mood Board+ Visual Specifications

This online catalog was conceived as a promotional piece for our sales representatives in forging partnerships with prospective vendors during sales calls and trade shows, and in ultimately opening a store. My role was to design the catalog's UX/UI.

The website's composition is all about squares. A visual theme of squares sets the composition's overall continuity. I derived the motif of a rectangular pattern from the color blocks in the clothing line's campaign images, and I repeated that motif for the grid overlay in the catalog's container background, the square transitions in its image gallery, and the inset border in its gallery thumbnails. In these ways, I sought to achieve visual harmony through the repetition and variation of the motif.

In the end, this website was used by our sales reps on their field trips and played an integral part in their pitches.